What do you think about the Adobe CS4? Its amazing!! no?
I liked the new features in Flash and Illustrator, and the tabs (so useful), the unified interface about 90% of the suite.
But i think is not really a good marketing step, they just launched the Creative Suite 3.3 two or 3 months ago, and sure there's many people whom still working on Photoshop7, or CS1 & CS2 and didn't even upgrade to the CS3.
To discover the new features check out : http://tv.adobe.com